"The Foot Levelers Blue Ridge Marathon truly enjoyed working with Craft Brands to create a high-quality experience for our runners. Their staff was genuine and have a deep understanding what athletes want. As America’s Toughest Road Races we are a bucket-list race, and pride ourselves on having top-quality swag and custom experience for all our runners. Yet we still received feedback from runners that these were the best participant shirts we’ve ever had and begging us to continue using CRAFT in the future. "

- Julia Boas, Race Director, Blue Ridge Marathon

The IRONMAN Group is excited to announce Craft Sportswear as the Official Athletic Footwear Partner of the Rock ‘n’ Roll Running Series. Craft is a high-quality, high-performance Swedish brand that provides world champions and everyday heroes with endurance focused footwear and apparel designed for any distance and any terrain.

This partnership will feature the limited edition co-branded Craft x Rock ‘n’ Roll Running Series shoe. These exclusive running shoes will come in three colorways - black, red and yellow and will be available on the official Rock 'n' Roll merchandise e-commerce store and at all 2021 Rock 'n' Roll Running Series Events.

To kick off the partnership, check out Craft's three virtual challenges launching today on the Humana Rock 'n' Roll Virtual Run Club. By participating in any, or all, of these multi-level challenges you can earn points towards discounts at the online or in-person Rock ‘n’ Roll merchandise stores and be entered to win a $500 Craft gift card. Visit www.runrocknrollvr.com to sign up and learn more about each limited edition colorway.

"We’re constantly in search of ways to create and embrace new opportunities for our runners, and our partnership with Craft is one more way to bring ‘more’ to the experience,” says Novant Health Charlotte Marathon Race Director, Tim Rhodes. “We’re looking forward to reintroducing the Craft brand to Charlotte and our audience.”

Runners will find Craft race shirts in their packets for the Novant Health Charlotte Marathon and select Premier series (6 pack) races. But they’ll also have opportunities to explore Craft Sportswear choices more closely at local retailers.

The OhioHealth Capital City Half Marathon and M3S Sports are proud to announce that Craft is the new Official Athleticwear Partner of the OhioHealth Capital City Half Marathon.

This year's Virtual OhioHealth Capital City Half Marathon, OhioHealth Quarter Marathon and Cap City 5K event shirts will feature Craft's Loppet Tee for the first time.

Performance apparel for race and event
merchandise programs

Our DNA

CRAFT is high performance, high endurance brand with a strong Nordic heritage. With a passion for sports and a commitment to innovation, design and performance, CRAFT offers tools that inspire and enable success for World Champions and Everyday Heroes.

In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.

Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.

• Grow brand awareness
• Build equity within a community
• Enhance participant engagement
• Grow profitable merchandise programs for events.

(Click product for decoration examples)

Official Athleticwear Partner